Wendell Murray Associates Inc.

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Strategy Development

My approach to strategy is simple and common-sensical. Any organization implicitly or explicitly has a strategy.

A strategy is simply a definition - whether articulated or not - of why the organization exists, what service or product it provides, what market (customers, clients, patients, etc.) it serves, what value it adds to that market and how it distinguishes itself from other organizations doing the same thing or something similar.

The value of articulating a strategy is that it forces members of an organization to explicitly think about these issues. An articulated strategy provides a framework for developing, executing and evaluating specific programs and for allocating organizational resources - financial or non-financial - towards specific goals.

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